Having a marketing workshop facilitated by an experienced marketing consultant can help you develop your brand and marketing strategy or marketing plan. Typically, having a third-party facilitate the discussion allows internal parties to be more honest and open.

Brand and Marketing Strategy Workshop

Ideal for small and micro businesses. Spend 1/2 a day (4 hours) one on one with us to develop the basis of a highly focused marketing plan.

Key outcomes include:

  • Defined business objectives and priorities
  • Understanding of the market in general and impacts
  • A clear branding approach and Market Positioning
  • Defined key marketing messages
  • Defined target markets
  • Defined appropriate marketing tactics
  • Defined role of the web site
  • Defined sales process for following up leads
  • Defined reporting process to measure effectiveness

Workshop notes can be developed by Jeny into a basic Marketing Plan.
Cost: from $600 or $1,250 with Marketing Plan.

Public Relations and Marketing Workshop

These workshops focus on understanding how we would get press coverage for your business the outcomes of which are worked into a public relations plan.

We’ll sit down for a half-day session to develop your PR plan. Including:

  • Target publications
  • Key messages
  • Media overview (what media you have had and competitor media coverage)
  • Story development
  • Networks
  • Social media and online PR
  • Media monitoring
  • This can then be worked into a detailed PR Plan.

    Online Marketing Workshop

    A workshop specifically for business owners who want to improve their marketing online.
    This workshop is a four-hour face-to-face workshop that includes:

  • Setting goals regarding online sales, traffic/lead generation and building a community
  • Using online behaviour to better understand your target market
  • Online marketing audit – Web site review, Social media review, Email marketing review
  • Search Engine Optimization review
  • Mobile commerce/marketing opportunities
  • How can you leverage other activities with online
  • Set-up measurement and reporting mechanisms
  • Several hours of workshop preparation (based on a pre-workshop questionnaire)
  • An hour post-workshop consulting