TouchpointsOne of my passions about strong marketing and communications is that we need to move beyond the focus of “customer.” In today’s world where communication is happening everywhere by everyone, it’s important to build yourself “brand believers.” These are not just current customers or fans, but also interested media, investors, employees and colleagues.From the way you answer emails to your business card, you have dozens of opportunities daily to reach current and potential “brand believers.”

I’ve pulled together a common checklist of opportunities to reach these important people.

 

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