Despite all the hoopla surrounding social media, you have only got so many irons you can manage in the marketing fire. So if pushed to choose, email marketing should be one of the top five things you do for your business on a consistent basis.
Great email marketing does take a bit of effort and thought. Deciding what to write about is often the biggest challenge. To help you, I’ve create both a template form and a sample to show you had to flesh out a monthly email (it’s for a fictional summer camp). Consistency is crucial so we’re starting simple – our goal is one email a month with four components.
Still overwhelming? From strategy and content to building the actual newsletter and distributing, I can help you with that!