Still scrambling on your email campaign for Black Friday, Small Business Saturday or Cyber Monday sales? Fear not. I’ve got a few ideas and resources for you. Here are my five musts for any strong email campaign this time of year.
Here’s my visual nutshell. Read on for more details:
- Design For Mobile Last year, mobile devices drove 52% of all US internet traffic and mobile traffic on Black Friday and accounted for 27.9% of total online sales.
- Strong Call-to-Actions Do not bury the headline which in this case is the amount of savings your offering. Additionally, you may want to consider a special promo code for Free Shipping or additional 10% to email subscribers only.
- Tell Me Three Times One of the best ways to successfully email is simply sending the same message again, but with a different subject line. Typically, “re-emailing” is done 2-7 days after the original but on a but in-box day like Black Friday, Small Business Saturday or Cyber Monday, I would recommend a schedule of 5am, 9am and 1pm (for this time a subject line like “Hurry, only X hours left for Black Friday deals” works well.
- Be Festive and Fun Yes, it’s Black Friday, but that doesn’t mean your email needs to be all black. It’s the holidays, have a little fun! At the very least, stay brand consistent and use your brand colors. In the example above with Julep, I like that it’s not black but the color do skew darker.
I love the emails Williams-Sonoma sends out. Planning a “gift every day” is a clever way to line up your promotions for the season.
MORE RESOURCE ARTICLES
A few articles with more email examples to get your creative juices flowing.