I love Project Runway. I have a sewing machine and someday soon I intend to use it. But I would not call myself a fashionista or big fashion person. I am a hippie/country chic woman who prefers bare feet to high heels. However, like the author of this article, I do think big names in fashion are incredibly smart with their branding. And they have to be to stay on top of such a fickle, status-conscious industry. It’s a quick, good-to-know read with smart tips.